Set salutations on every subscriber
Connect
SPIRITT
Gender APIGender API
The right greeting, at scale.
SPIRITT uses Gender API to infer likely gender from names and emails, with confidence scores and country context, then fixes salutations, measures balance across programs and powers name-based products.
What you can do with Gender API.
Names, emails or full names
Single lookups or batches, with country, locale and IP hints for better accuracy.
Confidence you can set
Every answer carries a confidence score, so SPIRITT acts only above your threshold.
Where a name comes from
Likely countries of origin for a name, for localization and name-based research.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a SPIRITT workspace for your marketing, research or operations team.
02
Connect Gender API
Connect Gender API so SPIRITT can run name lookups against your credits.
03
Set the threshold
Choose the confidence level and where results go. SPIRITT handles the rest.
Hand over a mission.
Choose a mission. Make it yours.
Put Gender API to work.
Greet every person the right way.
Questions
Gender API, with SPIRITT.
01What can SPIRITT do with Gender API?+
Infer likely gender from first names, full names and emails, find likely countries of origin and use the results to fix salutations, measure balance in aggregate and power name-based products.
02How accurate are the results?+
Each answer includes a confidence score. SPIRITT applies results only above the threshold you choose and uses neutral handling below it.
03Can it process large lists?+
Yes. Batch operations cover first names, full names and emails, and SPIRITT checks your remaining credits before each run.
04Does country matter?+
Yes. Country, locale and IP hints improve results for names that differ by region.
05How should results be used?+
For greetings, grammar and aggregate reporting. SPIRITT treats inferred gender as a probability, not an identity, and keeps reports at group level.
06How do I get started?+
Open a workspace, connect Gender API and tell SPIRITT which list to process and what to do with the results.