Match GA4 results to spend in Sheets
Connect
SPIRITT
Google AnalyticsGoogle Analytics
Make every event count
SPIRITT turns GA4 event data into working dashboards, funnel investigations, and growth decisions. It can also validate and send server-side events, register custom fields, and keep measurement workflows running.
What you can do with Google Analytics.
Find the costly drop-offs
Compare funnel steps by device and acquisition source, then turn the largest losses into prioritized work with a measurable baseline.
Trust what you measure
Validate server-side event payloads, register custom dimensions and metrics, and check incoming data against your measurement plan.
Build your decision layer
Get a custom growth dashboard backed by GA4 reports, with recurring refreshes, campaign context, and clear next actions for your team.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a SPIRITT workspace for your website measurement, growth analysis, or marketing operations.
02
Connect Google Analytics
Connect Google Analytics with access to the GA4 properties your mission needs. Reporting and configuration work follow your granted permissions.
03
Delegate an outcome
Give SPIRITT a goal, such as investigating checkout losses or building a campaign scorecard. It builds the workflow and carries the findings into action.
Hand over a mission.
Choose a mission. Make it yours.
Put Google Analytics to work.
Put your measurement to work
Questions
Google Analytics, with SPIRITT.
01What can SPIRITT do inside Google Analytics?+
SPIRITT can run GA4 standard, pivot, funnel, and realtime reports; inspect property configuration; and retrieve audience snapshots. It can also create custom dimensions and metrics, validate and send server-side events, and update supported property settings. The mission determines which actions it uses.
02What access does my GA4 property need?+
Connect a Google account with access to the relevant properties. Report access does not automatically grant configuration changes: registering custom fields or updating property settings requires the corresponding permissions. Server-side event delivery also needs the relevant stream details and authorized measurement credentials.
03Can it keep checking acquisition and conversion performance?+
Yes. SPIRITT can schedule report queries, compare matched periods, investigate shifts by compatible dimensions, and route findings into team workflows. Realtime reports support early activity checks; standard reports support later analysis. The workflow can track freshness and quota availability rather than treating every missing result as a traffic loss.
04How can GA4 data work with our other tools?+
SPIRITT can combine campaign reports with spend in Google Sheets, carry funnel findings into Linear, and send decision briefs through Slack. Those joins need explicit campaign or page identifiers. GA4 audience identifiers are not automatically CRM contacts, and reports from different attribution scopes should not be treated as interchangeable.
05Can SPIRITT build a measurement system, not just a dashboard?+
Yes. It can build a workflow that validates server-side payloads, sends valid events, and checks later reports for their appearance. It can also register reporting fields and maintain a measurement dictionary. Registering a custom dimension does not make a website emit its parameter; the event instrumentation must supply it.
06Is creating an audience list the same as defining a new audience?+
No. An audience list or export captures users from an existing GA4 audience for retrieval. A recurring audience list generates new snapshots daily. SPIRITT can inspect audience definitions and operate these snapshots, but these capabilities do not establish support for creating audience definitions or publishing advertising campaigns.