Publish approved assets from Drive
Connect
SPIRITT
InstagramInstagram
Posts to conversations
SPIRITT publishes your Instagram content, handles comments and existing DM conversations, and turns media insights into your next content decisions.
What you can do with Instagram.
Campaigns that ship
Move images, videos, Reels, and carousels from your content queue into published posts, with publishing usage checked along the way.
Conversations resolved
Answer product questions in comments and existing DMs using your business context, with unresolved issues carried to the right team.
Creative decisions with evidence
Compare published media and available insights to find promising topics and formats, then turn those findings into the next production brief.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a SPIRITT workspace for your Instagram publishing, community conversations, and content operations.
02
Connect Instagram
Connect a Business or Creator account with the access your mission needs. Personal accounts are not supported; messaging requires messaging access.
03
Delegate an outcome
Give SPIRITT a campaign or community mission. It builds the workflow, publishes content, and keeps conversations and follow-through moving.
Hand over a mission.
Choose a mission. Make it yours.
Put Instagram to work.
Give Instagram an operator
Questions
Instagram, with SPIRITT.
01Which Instagram accounts can I connect?+
The integration supports Instagram Business and Creator accounts, not Personal accounts. Available actions depend on the account and granted access. Publishing is supported for Business accounts, and DM workflows require messaging access.
02Can SPIRITT publish posts, Reels, and carousels?+
Yes. SPIRITT can create media containers for images, videos, and Reels, assemble carousel containers, and publish them to a Business account. It can check current publishing usage and maintain a scheduled content queue around those actions.
03Can it send DMs to new prospects?+
Text messaging works within existing Instagram conversations; it cannot initiate new DM threads. With messaging access, SPIRITT can read conversation history, send text or images for relevant follow-up, and mark messages seen. This supports customer service, not cold DM outreach.
04How can Instagram work with my content and support tools?+
Google Drive can hold approved publishing assets, Google Sheets can hold the campaign calendar, and Google Docs can supply verified answers. SPIRITT can reply to Instagram comments or existing DMs, carry unresolved issues into Asana, and coordinate decisions in Slack.
05What custom systems can SPIRITT build around Instagram?+
Useful builds include a publishing control room, a carousel archive, a DM service desk, and a creative performance dashboard. Published media, carousel children, active Stories, account insights, and available media insights provide distinct inputs for these systems.
06How is this different from simply scheduling Instagram posts?+
Scheduling covers one part of the operation. SPIRITT can also retrieve comment threads, post replies, handle existing DM conversations, update messenger profile ice breakers, and use content results to shape the next brief. It connects publishing with the work each post generates.