Enrich and route inbound leads
Connect
SPIRITT
People Data LabsPeople Data Labs
Put data to work
SPIRITT builds and runs systems around People Data Labs, turning person and company profiles into clean records, target accounts, and coordinated follow-through.
What you can do with People Data Labs.
Cleaner records
Enrich and reconcile CRM identities with person matches, company context, and source-aware updates.
Sharper targeting
Build account lists and relationship maps from company attributes and professional profiles.
Continuous ownership
Let SPIRITT run refreshes, repair failures, and move enriched data into the tools your team uses.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Give SPIRITT a home for your enrichment systems, account research, and ongoing data operations.
02
Connect People Data Labs
Connect People Data Labs so SPIRITT can work with its person and company data.
03
Hand over the outcome
Describe the mission. SPIRITT builds the workflow, runs it across your tools, and owns the follow-through.
Hand over a mission.
Choose a mission. Make it yours.
Put People Data Labs to work.
Put your data to work
Questions
People Data Labs, with SPIRITT.
01What can SPIRITT do with People Data Labs?+
SPIRITT uses People Data Labs person and company data to enrich records, discover accounts, and resolve identity matches. It builds and runs the surrounding systems: CRM updates, account research tools, routing, quality checks, and recurring refresh workflows.
02Can SPIRITT build a custom enrichment app?+
Yes. SPIRITT can build and deploy an app with list uploads, field mapping, match review, searchable profiles, and CRM synchronization. It connects People Data Labs through ready-made or custom integrations and operates the application, including storage, retries, and ongoing improvements.
03Can it coordinate People Data Labs with our other tools?+
Yes. People Data Labs supplies the profiles; SPIRITT updates HubSpot or Salesforce, maintains identity maps in Supabase, enriches Google Sheets lists, adds company context to PostHog, and delivers Slack alerts. One mission can coordinate the entire flow across connected tools.
04Can SPIRITT keep track of job and company changes?+
SPIRITT checks refreshed People Data Labs profiles on a schedule, compares them with saved snapshots, and turns newly observed employer, title, or company-size changes into CRM tasks and Slack alerts. It keeps the follow-through moving across account owners and workflows.
05How does SPIRITT handle uncertain enrichment matches?+
SPIRITT combines People Data Labs person match likelihood scores with identifier checks and your field rules. It applies high-confidence updates, preserves source history, and investigates conflicting or unmatched records through a repair workflow, improving future runs from resolved cases.
06How do I get started with People Data Labs?+
Open a SPIRITT workspace, connect People Data Labs, and hand over a mission such as enriching inbound leads or building an account discovery system. SPIRITT connects the surrounding tools, ships the workflow, and runs its ongoing operations.