Answer marketers' data questions
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SPIRITT
Adobe Marketing AgentAdobe Marketing Agent,
driven by SPIRITT
SPIRITT puts questions to Adobe Marketing Agent across your sandboxes and data views, turns the answers into decisions, and carries the plans you approve into audiences, journeys and campaigns.
What you can do with Adobe Marketing Agent.
Answers from your AEP data
Audience sizes, trends, anomalies, XDM fields and journey performance, asked in plain language.
Plans that become campaigns
Proposed audiences, journeys and campaigns completed in Adobe once you sign off.
Right context every time
Organization, sandbox and data view set correctly before each analysis or change.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a workspace for your Adobe marketing operations: analysis, planning and reporting.
02
Connect Adobe Marketing Agent
Connect your Adobe account so SPIRITT can work in your organizations, sandboxes and data views.
03
Hand over the outcome
Ask for an audience analysis, a journey review or a new campaign. SPIRITT works it through to the result.
Hand over a mission.
Choose a mission. Make it yours.
Put Adobe Marketing Agent to work.
Put Adobe Marketing Agent to work
Questions
Adobe Marketing Agent, with SPIRITT.
01What can SPIRITT do with Adobe Marketing Agent?+
SPIRITT asks Adobe Marketing Agent to analyze audience and segment sizes, trends and anomalies, journey performance, XDM fields and operational state across your Adobe Experience Platform data, and completes proposed plans such as new audiences, journeys and campaigns.
02How are new audiences and journeys created?+
Adobe Marketing Agent proposes the plan, SPIRITT reviews it against your brief and with you, then completes it in Adobe once you sign off.
03Can it work across sandboxes and orgs?+
Yes. SPIRITT sets the organization, sandbox and data view before each analysis, so results always come from the right context.
04Can results reach my team automatically?+
Yes. SPIRITT schedules analyses and delivers reports and charts to Slack, Notion, Google Slides or BigQuery.
05Which apps pair well with Adobe Marketing Agent?+
Slack for team questions and reports, Notion for findings, Google Slides for reviews, BigQuery for combined data, Jira for fixes and Salesforce for CRM context.
06How do I start with Adobe Marketing Agent?+
Open a workspace, connect your Adobe account and ask for one analysis, such as audience trends. SPIRITT runs it and sets up the recurring report.