Set answers against Meta spend
Connect
SPIRITT
FairingFairing
Know what really drives sales
SPIRITT pulls your Fairing questions and every survey response, then builds attribution reports, sets answers against ad spend and turns buyer feedback into decisions for marketing.
What you can do with Fairing.
Every answer, in context
Pull responses by question and time window, page by page, with their question details.
Attribution next to spend
Set survey-based channel shares against ad spend to see where budget actually works.
Surveys that stay targeted
Review question targeting by surface, region and product so each question reaches the right buyers.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a SPIRITT workspace for ecommerce marketing and attribution.
02
Connect Fairing
Add your Fairing API key, plus the ad platforms and reporting tools you use.
03
Hand over the analysis
Tell SPIRITT which questions matter and what decisions the numbers should drive.
Hand over a mission.
Choose a mission. Make it yours.
Put Fairing to work.
Spend where buyers say it works
Questions
Fairing, with SPIRITT.
01What can SPIRITT pull from Fairing?+
Your full question stream, optionally with targeting rules, and every survey response filtered by question, insert or update time and sort order.
02Can it handle large response volumes?+
Yes. SPIRITT pages through responses up to 1,000 at a time with continuation cursors, so nightly loads and long-range reports are complete.
03Can SPIRITT compare answers with ad spend?+
Yes. It combines Fairing channel shares with spend from the ad platforms you connect to show where budget is earning orders.
04Can it check our question targeting?+
Yes. Questions can include their surface, geographic and product targeting, so SPIRITT can audit overlaps and gaps.
05How often can reports run?+
As often as you like: daily alerts, weekly channel reports or monthly briefs, each pulling responses for exactly that window.
06What does the connection need?+
A Fairing API key for your shop. Ad platforms and reporting tools connect separately.