SPIRITTFormilla

Formilla
Every chat starts with context

SPIRITT creates and updates Formilla contacts with names, phone, signup dates, email preferences and custom attributes from your CRM, store and product, so every live chat and campaign starts with the full picture.

SPIRITT Workspace input reading Connect me to Formilla, with the Formilla icon in a compact app tile.

What you can do with Formilla.

  • Every contact kept in sync

    Create or update contacts by user ID or email whenever your source data changes.

  • Context in every chat

    Add custom attributes such as plan, order count or renewal date for agents to see.

  • Preferences respected

    Sync unsubscribes from your email tools so marketing never reaches opted-out people.

Get started in three steps.

01

Open your workspace

Start a SPIRITT workspace for support, sales or customer marketing.

A frosted-glass workspace and email conversations
02

Connect Formilla

Add your Formilla API credentials, plus the CRM, store and product data you want in chat.

SPIRITT Workspace input reading Connect me to Formilla, with the Formilla icon in a compact app tile.
03

Hand over the sync

Tell SPIRITT which fields matter and how often contacts should refresh.

Email, documents, and recurring workflow arrows

Give every chat the full picture

Questions

Formilla, with SPIRITT.

01What can SPIRITT update in Formilla?+
Contact name, email, phone, signup time, email subscription status and custom attributes, creating the contact if it doesn't exist yet.
02How does Formilla match contacts?+
By your user ID first, then email. SPIRITT uses a stable user ID wherever you have one for clean updates.
03Can SPIRITT add custom fields?+
Yes. Custom attributes such as plan, order count, owner or dates can be written to each contact.
04Does it overwrite existing values?+
Only the fields SPIRITT sends are updated, so it sends just the fields your workflow owns.
05How does SPIRITT confirm a sync?+
Formilla returns no contact details after an update, so SPIRITT keeps its own record of what was sent and when for every run.
06What does the connection need?+
Your Formilla API credentials. CRM, store and product sources connect separately.
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