Join scans to contacts and deals
Connect
SPIRITT
LobLob mail responses,
measured and acted on
SPIRITT runs the response side of your direct mail: branded links on your own domains, QR scan attribution tied to revenue, and recipient checks before every list ships.
What you can do with Lob.
Know which mail works
Join Lob QR scans to CRM contacts and revenue so every campaign has a real response number.
Links you control after print
Create, repoint and retire branded short links on custom domains long after the mail has landed.
Cleaner recipient lists
Check that each name matches its address before a list goes to print and fix mismatches at the source.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a workspace where SPIRITT builds and runs your direct mail measurement and list hygiene.
02
Connect Lob
Connect Lob so SPIRITT can manage links, domains and uploads, read QR scan analytics and validate recipients.
03
Hand over the outcome
Ask for an attribution dashboard, a link cleanup or a pre-print list check. SPIRITT builds it and keeps it current.
Hand over a mission.
Choose a mission. Make it yours.
Put Lob to work.
Put Lob campaign data to work
Questions
Lob, with SPIRITT.
01What can SPIRITT do with Lob?+
SPIRITT manages Lob's branded short links and custom domains, reads QR code scan analytics, organizes campaign uploads and validates that recipient names match their addresses. It builds attribution, list hygiene and link operations on top of those capabilities.
02Can it measure direct mail response?+
Yes. SPIRITT pulls QR scan analytics, maps codes to campaigns and recipients, and joins them with CRM and revenue data in dashboards it builds and refreshes on a schedule.
03Can printed links still change?+
Yes. Lob short links can be repointed after print. SPIRITT checks destinations on a schedule, updates broken or outdated links and records every change against its campaign.
04How does recipient validation help?+
Before a list ships, SPIRITT checks each name against its address and writes the result back to your CRM, so mismatched records get corrected instead of mailed.
05Which apps work well alongside Lob?+
HubSpot and Salesforce for recipients and deals, Klaviyo for follow-up, Google Sheets and BigQuery for spend and ROI, and Supabase for the dashboards SPIRITT builds.
06How do I start with Lob?+
Open a workspace, connect Lob and hand SPIRITT one outcome, such as attribution for your next campaign. It sets up the links, tracking and reporting end to end.