Sync open-deal audiences
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SPIRITT
AdRollAdRoll
Retargeting that tunes itself
SPIRITT runs AdRoll like a dedicated media buyer. It builds strategies and campaigns end to end, keeps audiences in sync with your CRM, and pauses, scales or refreshes creative as the numbers move.
What you can do with AdRoll.
Campaigns built end to end
Create strategies, campaigns, adgroups, ads and creative assets, then pause or activate them as results move.
Audiences from your own data
Create and update segments from your customer identifiers, and pixel rules that capture site behavior.
Performance you act on
Pull delivery and attribution metrics by campaign, adgroup or ad, and shift effort toward what converts.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a SPIRITT workspace for paid growth. Share targets, budgets and the brands you advertise.
02
Connect AdRoll
Connect your AdRoll organization, then add the CRM, analytics and design apps your campaigns depend on.
03
Delegate an outcome
Describe the launch, audience or efficiency goal and your guardrails. SPIRITT builds the campaigns, watches results and adjusts.
Hand over a mission.
Choose a mission. Make it yours.
Put AdRoll to work.
Retargeting that tunes itself
Questions
AdRoll, with SPIRITT.
01Can SPIRITT create AdRoll campaigns?+
Yes. It creates strategies, campaigns, adgroups, ads and assets, edits them, and activates or pauses campaigns.
02Can it manage audiences?+
Yes. It creates, updates and deletes segments, and creates pixel rules, including rules built from CRM data files.
03Can it optimize on its own?+
Yes. It reads performance on your schedule and pauses, activates or edits campaigns within the rules you set.
04What reporting is available?+
Delivery and attribution metrics for advertisables, campaigns, adgroups, ads and segments, plus custom reporting queries.
05Can it handle consent settings?+
Yes. It reads and updates the consent banner and the cross-device opt-in setting for each advertisable.
06Does it support several brands?+
Yes. It works across the advertisables in your organization and manages marketplace-to-merchant mappings.