Run the content calendar
Connect
SPIRITT
Markup AIMarkup AI
On-brand, every word
SPIRITT puts Markup AI checks inside your content pipeline. It runs the right content agent with your persona, brand voice, style guide and terminology on every page, email and post, applies the results and ships copy that sounds like you.
What you can do with Markup AI.
Brand rules on every piece
Run Markup AI agents with your personas, voice profiles and style guides against any text or URL.
Terms used correctly
Find the terminology rules that apply to a text and fix banned or outdated terms.
Checks at scale
Run agents asynchronously on large batches and track every workflow to completion.
Works with your other apps.
Get started in three steps.
01
Open your workspace
Start a SPIRITT workspace for the content you publish.
02
Connect Markup AI
Connect Markup AI so SPIRITT can use your agents, profiles and terminology.
03
Delegate an outcome
Tell SPIRITT where content lives and which checks it must pass.
Hand over a mission.
Choose a mission. Make it yours.
Put Markup AI to work.
Ship copy that sounds like you
Questions
Markup AI, with SPIRITT.
01What does SPIRITT do with Markup AI?+
It discovers your content agents, runs them on text or URLs with the right persona, voice profile and style guide, and applies the results in your publishing tools.
02Can it check large batches?+
Yes. It runs agents asynchronously and tracks every workflow to completion, so whole sites and libraries get checked.
03Does it use our terminology?+
Yes. It searches the terminology rules relevant to any text and lists your term sets and domains.
04Can it use different personas?+
Yes. It lists and reads your personas, brand voices, style guides and style targets and picks the right one per run.
05Where does it apply the results?+
Wherever the content lives, such as Notion, Webflow, Google Docs, Zendesk or your email tool, through those connections.
06How do I get started with Markup AI?+
Open a SPIRITT workspace, connect Markup AI and pick the first content stream to check, such as your blog.