SPIRITTPlacekey

Placekey
One ID for every place

SPIRITT assigns Placekeys to the addresses and locations in your CRM, store lists and datasets, geocodes them, and uses the shared IDs to deduplicate records and join place data that never matched before.

SPIRITT Workspace input reading Connect me to Placekey, with the Placekey icon in a compact app tile.

What you can do with Placekey.

  • Duplicates found

    Records that describe the same place share a Placekey, however the address was typed.

  • Datasets joined

    Match your locations to any partner or vendor data keyed by Placekey.

  • Coordinates included

    Geocode addresses into latitude and longitude for maps and distance work.

Get started in three steps.

01

Open your workspace

Start a workspace for your location data.

A workspace connected to research sources
02

Connect Placekey

Add your Placekey API key and connect the CRM, sheets or warehouse holding your addresses.

SPIRITT Workspace input reading Connect me to Placekey, with the Placekey icon in a compact app tile.
03

Name the records

Point SPIRITT at your locations. It keys, matches and joins them.

Research and recurring intelligence workflows

Every place, matched once and for all.

Questions

Placekey, with SPIRITT.

01What is a Placekey?+
A universal identifier for a physical place. Two records for the same place share a Placekey, which makes matching and deduplication reliable.
02What inputs does SPIRITT need?+
An address, coordinates or a place name with location details. SPIRITT works with whichever your records have.
03Can SPIRITT key large lists?+
Yes. Bulk requests take up to 100 locations at a time within one country, and SPIRITT runs as many as the list needs.
04Does it geocode addresses?+
Yes. SPIRITT returns latitude and longitude for addresses to power maps, distances and territories.
05What does SPIRITT do with the IDs?+
It merges duplicates, joins datasets, links histories and keeps new records keyed in your CRM, sheets and databases.
06What do I need to get started?+
A Placekey API key and access to the systems holding your addresses.
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