AI Agent That Runs Your ChatGPT Business Presence

SPIRITT prepares your Business Hub claim, builds and maintains your ChatGPT product feed from your store, keeps your profile and Business Agent information current, and turns mentions and discovery topics into a weekly report with fixes. You approve the claim and every change.

SPIRITT runs your business's presence in ChatGPT end to end: it prepares everything for your Business Hub claim, builds the product feed from your store and keeps it current, keeps your profile and Business Agent information accurate, and every week turns your mentions, website clicks and discovery topics into a short report with fixes it can ship. You, as the owner, do the claim and Persona verification and approve every change. SPIRITT is the operating system for AI transformation: an autonomous AI workforce that codes, ships and runs sales, ops, admin and engineering work end to end, around the clock. Below is a real first run made on November 10, 2026, the day OpenAI launched Businesses in ChatGPT: SPIRITT turned a public Shopify catalog into OpenAI's product feed format and checked every row.

Why this needs an owner, and an agent

OpenAI's Business Hub lets "a verified business" claim its profile, "update key details and add self-service product feeds with pricing and availability," and see "the number of mentions and website clicks" plus "discovery topics." Eligible US ecommerce and online service businesses can also publish a Business Agent. Each piece needs upkeep: OpenAI's policy says information "must truthfully represent the business and be kept current," and its agent policy forbids instructions that "invent offerings, prices, availability."

Prices, stock, policies and questions change every week. That upkeep is the job SPIRITT takes. The parts that need you stay with you: OpenAI requires the owner or an authorized representative to claim the business and pass Persona identity verification.

Copy this prompt

OpenAI launched Business Hub and Business Agents in ChatGPT. Run our ChatGPT
presence. First, collect our official business details and policies from our
website and tools, list every mismatch, and give me the checklist of steps
only I can do (the claim and Persona verification). Then build a product feed
with OpenAI's nine required fields from our store, check every row, and keep
it current. Every Monday, take our Business Hub insights, map each discovery
topic to a page on our site, draft fixes, and send me a short report. Ask me
before anything goes live.

What SPIRITT did in the first run, step by step

Read OpenAI's rules first. It read the launch post, the help center article, both policies and the product feed specification, and wrote down the nine required fields: item_id, title, description, url, brand, seller_name, image_url, availability, price.
Pulled the catalog. From the store's public Shopify catalog it read 250 products. Each size is a separate variant, so OpenAI's "one row per purchasable item or variant" rule turned them into 3,023 rows.
Wrote the export code. It mapped each variant to the spec: the SKU as item_id, the variant URL as url, Shopify stock as in_stock or out_of_stock, prices as "120.00 USD", and group_id, listing_has_variations and variant_dict so sizes stay grouped under one product.
Handled sales correctly. 1,583 rows had a compare-at price, so it sent the regular price as price and the current one as sale_price, which the spec requires to be "strictly less than price."
Checked every row. 414 rows failed: the required description was empty on those products. Nothing else failed (no missing images, no duplicate IDs, no titles over 150 characters).
Reported instead of uploading. We do not represent this brand, so the run stopped at a checked file and a fix list. For your own store, the next step is your approval, then the upload or hosted feed URL in Business Hub.

The first run on November 10, 2026: a public US footwear catalog on Shopify turned into OpenAI's product feed format and checked against the nine required fields.

What it keeps running after that

Job	When	What you get
Claim prep	Once	Official details collected from your site and tools, mismatches listed, your owner-only checklist
Product feed	Daily or on change	A checked feed file or hosted URL, with a fix list for blocked rows
Profile upkeep	On change	Draft updates for description, category, delivery and return policy, for your approval
Business Agent information	On change	Updated product and policy facts, guidelines within OpenAI's policy, a re-run of your test questions
Insights report	Every Monday	Mentions, clicks and discovery topics versus last week, each topic mapped to a page, three fixes to ship
Answer checks	Weekly	Your top buyer questions asked in ChatGPT, whether your site is cited and your name is said

Integrations it uses

It reads your catalog from Shopify, your customers' real questions from your help desk or HubSpot, and keeps a dated history in Airtable or a sheet. It connects to 1,500+ apps itself when a task needs them, and works inside tools with no API through its own cloud computer. When a page on your site needs to change, it writes the code and opens the change for your approval. Read the background in how to claim your business in ChatGPT, ChatGPT Business Agents and ChatGPT Business Hub insights explained.

What stays with you

The claim and Persona verification. OpenAI requires the owner or an authorized representative. Teammates and agencies get access through Business Hub, each with their own ChatGPT account.
Publishing. Profile changes, feed uploads and the Business Agent go live only after you approve.
The facts. SPIRITT drafts from your own sources and flags conflicts; it does not invent prices, reviews or guarantees, which OpenAI's policies also forbid.

Make it yours

Shopify store: "Connect our Shopify store, keep the ChatGPT feed in sync daily, and alert me when a product has no description or image."
Online service business: "Keep our service descriptions, pricing page and policies consistent across our site, Business Hub and directories."
Agency with several clients: "For each client brand, prepare the claim checklist and a weekly insights report." (OpenAI manages each brand separately.)

Start this job in SPIRITT and paste the prompt above. SPIRITT is free to start, with paid plans from $32 a month.

FAQ

Can an AI agent manage my business profile in ChatGPT?

SPIRITT can prepare and maintain everything your profile, product feed and Business Agent use, and draft each update for your approval. OpenAI requires the owner or an authorized representative to claim the business and complete Persona verification.

Can SPIRITT claim my business in ChatGPT for me?

No. The claim and identity verification are yours by OpenAI's rules. SPIRITT gets everything ready before you start and takes over the upkeep after.

How do I create a ChatGPT product feed from Shopify?

Shopify merchants can connect their store in Business Hub or the Shopify admin. For any other store, or to check data first, SPIRITT builds a CSV or hosted feed with OpenAI's nine required fields and lists rows that would fail.

What is the most common product feed error?

In our run, an empty description: 414 of 3,023 rows. Descriptions are required by OpenAI's specification.

Does this make ChatGPT recommend my business?

OpenAI says claiming doesn't guarantee visibility and advertising doesn't influence ChatGPT's independent answers. What SPIRITT improves is accuracy and the pages ChatGPT can cite, which is what Business Hub mentions measure for an online business.

Does SPIRITT need special access to ChatGPT Business Hub?

No. It works from your own store, site and tools, and from the insights you share with it. You keep the ChatGPT account, the claim and the publish decisions.

How we checked

SPIRITT publishes this page. The feed numbers are the real output of a SPIRITT run on November 10, 2026, on a public US footwear catalog on Shopify; we do not represent that brand, so nothing was uploaded or claimed. Every fact about Business Hub, Business Agents and product feeds comes from OpenAI's announcement "Introducing Businesses in ChatGPT", its help center article "Setting up your business on ChatGPT", the Businesses in ChatGPT and Business Agents policies and the product feed specification, all read on November 10, 2026.

An AI Agent That Runs Your ChatGPT Presence